From Power Struggles to Blockbusters: How Disney and Pixar’s Merger Created Magic
From Power Struggles to Blockbusters: How Disney and Pixar’s Merger Created Magic Let’s rewind to 2006—a year that changed the game for animated movies. Disney, the king of family entertainment made a bold move by buying Pixar for a whopping $7.4 billion. At first glance it looked like a match made in heaven. Disney had the legacy and Pixar had the creativity. But, like any big merger, it came with its fair share of challenges and drama. When Disney decided to bring Pixar into the field, everyone was buzzing about what this could mean for the future of animation. But behind the scenes, there were real concerns, like when Pixar was known for its creative culture, where the motto was basically " think outside the box ". On the other hand, Disney, despite its history of groundbreaking animation, had become a bit more corporate and rigid over the years. Why ? People worried that Disney’s big machine...